Guy Spier (Aquamarine Capital): What has a bar to do with finding investment ideas?

- Guy Spier gets about half an hour a day to sit and think for himself on a good day (2019).
- His screens throw out a few hundred companies, and his watchlists go from about 200 down to 50 (2019).
- His broad universe is about 500 companies, but he really spends time with 20 to 30 (2019).
- Bank of America took him days to buy after Warren Buffett put in 5 billion dollars, Fiat Chrysler more than six months (2019).
- His Jeffersonian dinners bring 9 to 12 people together in a private room around one conversation (2019).
Where does Guy Spier get his investment ideas?
TL;DR: Investing is less like a fighter pilot and more like a drunk in a bar. In 2019 he named investing in the people around him as the most important process.
Tilman Versch [00:00:00] Hello YouTube! We just learned what the bar has to do with his research process. So be curious about it and subscribe to our channel.
Tilman Versch [00:00:18] Hello Guy.

Tilman Versch [00:00:19] Welcome back to our interview.

Tilman Versch [00:00:21] This time we want to talk about process.

Tilman Versch [00:00:25] So, letโs start with the beginning.

Like a drunk in a bar, not a fighter pilot
Tilman Versch [00:00:27] Where do you get your ideas from?

So, I want to give you a different idea and I hope that this doesnโt reflect badly on me. But I think that a better model is of a drunk stumbling around in a bar trying to find the drink. And he is trying to grab a drink, not a handle. And he is sort of stumbling around and his mind is all confused. I say that because we have a very bad model of how our brains work. And the reality is that our brains are and we are highly rational. And the worst is, I think, when youโre smart.
What do I mean by smart? I mean smart, good grades at things like mathematics and other subjects that require you to be highly focused so that develops the subject of sense that youโre like a fighter pilot. And so, you can start believing that through superior intelligence and analytical ability, that you can sort of hit the target. And I think a better self-image is of being a drunk. And if you perceive yourself as being a drunk in a bar, youโre going to set up different rules for yourself. What I am doing is I am trying to set up an environment in that bar such that when I finally lunge for the drink, or say itโs called the drinks in the analogy of the investment, I have lunged for a good one. So that process starts with just donโt do anything until the portfolio.
Donโt engage in trading fees. Allow stocks to live in the portfolio for an extraordinarily long time. Select stocks that you can allow in the portfolio for an extraordinarily long time without looking at them too hard. So, the process is all assuming, I am assuming that at some point I will be irrational. Or that I am continuously irrational. And I am trying to also set up my investing life and world in such a way that I donโt ever have to be smart.
I would argue that the abilities that one needed to bring Berkshire Hathaway from where it was today and where it was when it started to where it is today are far greater than the abilities that the current managers will need to bring Berkshire Hathaway from where it is today.
Going forwards you want to create an environment where you need less and less intelligence and ability over time. So thatโs what I am trying to build in multiple ways around me. But specifically, to where do I get my investment ideas? Hereโs another thing that I believe that all investors should throw out the window. So, I cannot, I must accept that I come from a particular background. I have a particular set of ideas and knowledge about the world in my head and I need to work from where I am, not where Iโd like to be. I would tell you that if I was starting my investing career again, or if I was starting my business career again, and with the intent of becoming an investor, I would not have studied PPE at Oxford, and I possibly wouldnโt have done an MBA at Harvard Business School.
A course that I would very much liked to have done is called โSymbolic Systemsโ at Stanford. Itโs the same course that Reid Hoffman did and itโs a combination of computer science and then sort of general subjects around politics and psychology and sociology. I think that Iโm at a huge disadvantage because that is a world that grew up mainly after I graduated from business school, and it is not a world that I have engaged with as much as I wouldโve liked. I canโt start analyzing all the different parts of the world that I donโt know, there may be some extraordinary companies in Indonesia and there have been some extraordinary companies that have come out of Silicon Valley. So, I must start with the world that I know and work incrementally. I think that I must accept, and my investors must accept that thatโs where Iโm coming from.
But within that, where do my ideas come from? So, I am trying to look at business models that have moats that are growing to the extent that they have moats that are growing. Iโm trying to get to know the managers, Iโm trying to get to know the people who invest in those companies, I am trying to get more insight into whether itโs really the case that the moat is growing or not. I am trying to find other businesses where maybe the moat is growing better and faster.
And so, I am going from, if you consider the island of knowledge that I have and my circle of competence, I am trying to see where I can grow it into other directions. That involves many kinds of activities that I have only really started understanding well in a way that can really help me now.
So, when you ask where do my ideas come from, it comes from an acceptance of my own limitations but then work to expand my circle of competence in ways that I know how to do that. So just to summarize, or to share with you the places where that goes. So, what is, learn about new ideas and read about them.
But then, a new thing for me is develop relationships with other investors who know about other areas that I might want to learn about. So later this year Iโm going to visit with Saurabh Madaan in Richmond Virginia. I mentioned earlier that I spent time with Josh Tarasoff, and I spent time with Nick Sleep. And developing those relationships is finding ways to add values in their lives, so help them, try, and understand what theyโre interested in the world, and I see if I can help them. I have also discovered that my investors, not all of them, but some of them are extraordinarily interesting people. I didnโt spend enough time learning from them and there are some of my investors that I can really learn from, and I have started having some really good conversations with them.
And then something, for those of the people who watch this interview do not learn from my book that you should not speak to company management. One should, I simply, got that wrong. And if I write a sequel, or an extra couple of chapters to the book, thatโs one of the first things that I will talk about. So, talking to company management, not just about their businesses but trying to be a source of value in their lives and helping them with what they need to find, whether thatโs help with their children, help with where to go on holiday, restaurant choice but also whatโs going on in their business and what their professional challenges are. Be a source of value in their lives so they can then reciprocate with insights into their businesses are always. Something I have figured out is human intelligence. So, I think that there are a lot of people who are acting with the belief that artificial intelligence, machine learning, other kinds of kind of number crunching approaches to the world are going to help them deliver better investment results and I believe that thatโs not the case. I think that itโs going to be human intelligence and actually Berkshire Hathaway is a model for that. And I have been working hard to do that around me and so the main part of the process I would argue if you wanted me to summarize is investing in the people around you.
Creating goodwill is the expression I like to use. Invest in your surroundings, invest in people, help the people, help the people who will help me get insights into where to direct Aquamarine Funds and investments. Make them feel happy that Guy Spier exists. Make them feel happy that Aquamarine Fund exists. Make them wake up one day and feel compelled to send me a great insight on a great investment idea because they are genuinely grateful for things that Iโve done for them and value that Iโve delivered in their lives. I would argue that is the most important process.
How does Guy Spier spend his time and learn from people?
TL;DR: Half an hour a day of thinking is a good day. Expert networks on a disclosed basis help him meet former CEOs and CFOs (2019).
Half an hour a day of thinking is really good
Tilman Versch [00:10:46] Just now you talked about working together with other people. How much time do you spend sitting in a room and think for yourself, for example?

Iโve invested in that, so I used not to be a client of an expert network, Iโve now become a happy client of expert networks which are basically dating services for industry experts. And the insight that I got though, that and one of the reasons why I was willing to use them is that I go through the expert networks, I work on a disclosed basis so I let the person on the other end of the phone know who I am, they are welcome to Google me. Some people used expert networks. They used them anonymously so the experts they get put in touch with know who theyโre speaking to. I donโt do that.
And then moreover I try, if the person is interested, to develop a relationship with them, bring them into my circle of people. Often those people are interesting. They are often former CEOโs former CFOโs, former marketing officers of either the company that Iโm investing in, or perhaps a competitor. And they are worthwhile people to know, and they can benefit.

I will tell you something that is perhaps again one of the more important things that I could say to the valued community, if I want to be an investor, I need to feel good about myself. I need to justify my existence on the planet. I need to justify my existence to the communities that Iโm a part of. They need to genuinely feel like Iโm adding value.
So, if we talk about investors, hopefully, I am delivering good returns, better than they could get elsewhere. And hopefully, Iโm charging them less for that. Thatโs kind of the Lidl strategy or the Costco strategy applied to investing. But we also need to be value-added investors to the corporations that we invest in. And that means taking a genuine interest in the health of the corporations, their leaders, and their employees. And to think long term about those companies in ways that maybe the managers donโt have time to think. And that is both a moral imperative if we are to justify existence on the planet. It also is a way of making the world a better place. If we had good owners of businesses, then managers of businesses could think more about how to deliver to their stakeholders. So, we have an important role to play. Thereโs a style of aggressive activist investors that you get out of the Anglo-Saxon economies that I donโt think long term is value-added. Thatโs not helping us build better societies and stronger democracies.
How does Guy Spier narrow companies down to watchlists?
TL;DR: From a broad universe of about 500 companies to 20 or 30 he really spends time with. Friends like Nick Sleep act as a mental watchlist (2019).
Screens on Bloomberg feed a few watchlists
Tilman Versch [00:15:38] How many companies do you research every year? Do you have a rough number? And how many of them do you visit?

So, Iโm fully aware that thereโs this concept of a company that screens well but is not actually a good investment. And I think that the world has become far more difficult for those of us who studied accounting because so much, so many of the businesses that do well, or that are extraordinary businesses today, come out horribly in the accounting. So, what is the point of analyzing them through accounting?
I had a conversation with a highly respected investor that you should interview, Jeremy Deal, who talks about learning about companies from podcasts. And Iโve shared with him a guy who runs a newsletter out of Taiwan called Ben Thompson, he runs a newsletter called โStratecheryโ. I find myself having to read these things because the company accounts donโt give us what weโre asking for. Remind me of the questionโฆ
Tilman Versch [00:17:21] How many companies do you research and visit?

So, I think that you could say that I have a broad universe of maybe 200 to 250 companies, something like that. But many of them are getting less than five minutes of my time, and so, I donโt know what kind of distribution it is but there is a small number of companies that Iโm spending an awful lot of time with. There are many companies that Iโm spending very, very little time with. And but Iโd say the very broad universe is, is 500. But the ones that I really spend time with are maybe 20, 30.
Having said that, I think that thereโs an enormous amount of fundamental analysis that I could have done over the last 20 years that Iโve not done. And mainly I would tell you Tilman, the reason for it is that thereโs running an investment business and then thereโs actually doing the investment research. And one of the greatest challenges that Iโve had is getting the investment business running well enough that I can spend my time on research. And I think thatโs only really happened for me over the last year or two actually. Itโs got something to do with scale. Itโs got something to do with having the right staff.
I can tell you that getting regulated here in Switzerland was an enormous amount of work, it happened two or three years ago, and only now is everybody around me and myself comfortable. So, I think thereโs a lot more that I can do there. And one of the things that Iโve learned is to do the analysis yourself but go find people who can help you do the analysis. A company whose shares seem to have imploded recently is, well Iโm not going to name the name *laughs*. I was almost going to name the name but maybe thatโs not a smart idea.
But I realize that I didnโt understand their economics particularly well. So, rather than plow through their 10Kโs or do endless internet searches I have gone straight out to an expert network, and Iโve said I want to find somebody whoโs probably a former senior exec. And what of these three companies who can explain the global economics of the industry to me. So, analysis can also be reaching out to finding analysis. Find me somebody who can show me. You know you donโt need to reinvent the wheel, but thereโs a lot more that I can do on that front.
Good companies are moved within arm’s reach
Tilman Versch [00:20:47] What makes you put the company in this pocket of doing research on it and spending time to dig deeper into it?

So, what do you do, youโre a drunk in a bar who wants to reach for a good drink? Well, one of the things you do is you go to the person who runs the bar before and you say listen, Iโm going to be in the bar, Iโm going to be drunk and youโre going to help me just to reach for good drinks. Youโre going to take all the bad drinks and youโre going to put them far away. But all the good drinks, youโre going to put them within armโs reach. So, what am I trying to do? Iโm trying to find those quote, good drinks for good companies and put them within armโs reach. And of course, itโs really hard to tell. And I think that other people have better skills in this regard so what Iโm trying to do is to pull into these smaller and smaller watchlists, the things that are good companies that ought to do well. That where, if thereโs something, some kind of price drop, or if there is some development, I am more likely to pick up on it and to buy into it. And thatโs whatโs sort of like pulling them in.
So, this is descriptive, not prescriptive. In my case, itโs a rough and haphazard process. And I donโt know if being more disciplined about that will make it any better if you like. But thatโs what Iโm doing, Iโm just trying when I can to walk around that bar and put the things that are more likely to taste good a little closer to me. Thatโs what Iโm doing with those watchlists if you like.
But in a certain way, you know, be careful who you pick as your friends. You know those watchlists can exist in the minds of friends. So, why did I spend time with Nick Sleep and Josh Tarasoff? I think that they both have extraordinarily good filters. They have an interesting way of looking in the world, looking at the world. So, the companies that I discuss with them in a way are sort of keeping them, on, on a certain kind of a watchlist, a mental watchlist if you like, and making them more present in my mind, making it more likely that I will invest.
Having said that Iโve had many conversations mainly with Nick Sleep. Not so many with Josh Tarasoff on Amazon and I have never owned Amazon to my great shame. In a certain way, unrecognized cost, itโs the missed opportunities. But so, the watchlist, it doesnโt just exist on a spreadsheet or in a monitor, it also exists in the minds of the people that you hang out with. Who do you choose to hang out with?
How does Guy Spier decide to buy, hold and sell?
TL;DR: Bank of America took days, Fiat Chrysler six months. He holds winners and sells when management’s interests diverge (2019).
Bank of America took days, Fiat Chrysler six months
Tilman Versch [00:24:47] How long does it take for you to grab a drink or buy into a stock?

But then there are companies where I have a similar kind of flash of insight but there are other aspects that I just find myself not able or willing to get comfortable with. So, this may not be public domain. But it took me a long time, more than six months to figure out that I ought to own Fiat, Chrysler at the time. Which has been a great winner for me. And so that took. And Bank of America has been a great winner to me, but one took one week, one took six months. I think itโs hard to tell, because if youโre genuinely interested in an industry then in a certain way, youโre doing research on it all the time if you like.
My big insight is to stop trying to absorb information from reading stuff. Now, there is nothing wrong with reading but combine it with a knowledge of the personalities and the people involved because then you kind of get a stereo vision and you see whatโs being written about them, by them, and whatโs being written in the industry and then you hear what theyโre saying both publicly and privately and that becomes far, far better. And Iโve not, I just donโt think Iโve spent enough time talking to people actually and it is fun to talk to people so I need to find more opportunities to talk to them in the right places. And you know Omaha is an amazing place to meet people and talk to people.
I think that Tilman, so hereโs an interesting thing and again something for your listeners or viewers. To go back to the idea of cloning. What part do you clone? I, and forgive me for mentioning him so many times but Nick Sleep is the most famous investor youโve never heard of. He is extraordinarily successful, and he achieved an enormous amount of success without being very well known at all and he has been highly effective. But I am having learned at the altar of Warren Buffett, Warren Buffett, thereโs a side to Warren Buffett that likes to be famous, that enjoys the crowds in Omaha. And I thought that that must have something to do with being a successful investor. So, to some degree, after writing the book, I sought out sort of opportunities to develop a fan base if you like because I thought thatโs what was necessary. One of the problems with having lots of people who know who you are is that if I show up in Omaha, a lot of people want to talk to me. But I donโt have deep and interesting conversations with them, they all want to meet the guy who wrote the book, they want to press the flesh and itโs hard to create the time to have real learning. So, if you have minor celebrity status, it can be a, I wouldnโt say lonely, but it can be alienating but it is not in that youโre alienated itโs that youโre distanced from normal conversation. And itโs in normal conversation that you get to learn about the world. So, I realized that anonymity can be a very useful way to learn about the world. And when youโre not anonymous, the conversations all turn into the same thing, they want to know about the same set of things that you wrote about.
You know the famous story of Siddhartha is that he was a prince, but he disguised himself as a common man. He disguised himself as a common man so he could have real conversations, and I think the point that Iโm making to you is that being well known is not actually a benefit when it comes to being a good investor. In fact, it can be a great cost because you canโt get real information. And itโs interesting for me that Charlie Munger likes to travel economy class, and almost in semi-anonymity because he learns things about the world that he doesnโt learn if heโs travelling privately or first class, where now the worldโs a stage. If you are walking through a stage constantly, everything is being staged, you donโt have real interactions with people. And so, I went through a phase after my book, I believe, where I was having less and less real conversations with people and now, Iโm finding ways to reset that. Partly through the expert networks and partly through various Jeffersonians dinners that Iโve had. So, when I put together a Jeffersonians meal, I pull together nine to 12 people in a private room where thereโs only one conversation around the table and everybody learns from each other, and you learn an enormous amount. And so, I found ways to get that back actually. And but more conversations, real conversations with real people
His problem is not selling the non-compounders
Tilman Versch [00:30:50] How do you limit holdings? When is it enough that the percentage of a portfolio for a certain holding, and how do you protect yourself from selling compounders too early?

So, the reason why is that if you leave, take a random portfolio, and do nothing with it, it will outperform many, many portfolios even if you just run it statistically. But then when you examine those portfolios and ask why that portfolio outperformed, my memory of the article and it influenced me a lot, was that in every portfolio there would be one or two bankruptcies, companies that went to zero and thereโd be like the vast majority of the portfolio where the company did absolutely nothing for a decade. But then thereโd be one or two companies which were rocket ships which did 100x. And those were the companies that delivered all the returns. And so, if you apply that to, if I apply that in my own life, thatโs this idea of just let your winners run.
So, the idea of portfolio rebalancing is a bad idea. Youโre selling your winners and buying your losers potentially. And so, Iโve taken that idea on board very, very strongly and Iโm very, very reticent to sell anything, to do any moves in the portfolio. I think that I often buy things. So, from time to time, I buy things that are a solid double or triple but theyโre not the worldโs great businesses. And there I should be far more trigger happy and what will happen is that I will own it for way too long. I mean that was the case with me with General Motors for example, where I got some returns out of it, but it took too long for me to realize that this was never going to be a long-term compounder.
So, my answer to your question is: First, develop a habit of just owning forever. And there Iโm just learning the lesson of Warren Buffett, you know he tries, their favorite holding period is forever. And then actually be very reticent to buy businesses that are not long-term compounders.
Sell when management’s interests diverge from his
Tilman Versch [00:33:55] Yeah, interesting. You said you were very cautious investor. What makes you feel uncomfortable with a company and sell?

So, I think that the minute I realize that the managementโs interests are not aligned with mine. That really is the time to sell, pretty much, if youโre only selecting, so I would anyway only select a business where I think that the moat is at least the same but hopefully itโs improving. So, you know if youโve got that going on for you, you feel like I ought to be able to hold this business for the rest of time. Now the focus is on the management. And management doesnโt wake up every day and say, โIโm going to get things wrong, they want to try and get things right. But the minute you realize that theyโre trying to get things right on a different timescale, they have, their interests have diverged from mine because they own different security. Or theyโre focused on taking cash out of the business because theyโre getting a divorce, whereas Iโm focused on them leaving the cash in the business because thatโs how weโll all make money long term. When thereโs a divergence like that, that is probably the right time to sell, not that Iโve been successful in implementing that much of the time, so.
Tilman Versch [00:35:38] Thank you very much for the second part of our interview.

Tilman Versch [00:35:43] It was fun.
Guy Spier: *laughs*








