I am pleased to welcome CFO Steffen Schneider for a two-episode discussion of HomeToGo and the business’s growth chances.
We have discussed the following:
00:00 Intro
00:47 Introducing Steffen Schneider of HomeToGo
01:13 Reasons for considering HomeToGo in a competitive market
02:26 Customer persona A – the renter
08:06 Customer persona B – the small holiday home provider
14:35 Customer persona C – the professional rental agency
17:10 Check out GI Plus
17:50 Thoughts on volume-based models
18:50 The typical customer
22:25 Marketing efficiency
24:12 Winning in marketing
27:45 Team sizes
29:39 Conversion mistakes
31:23 Payback periods
32:20 Measuring retention
33:50 App share
35:40 App traffic
37:20 Guest relations
39:44 Testing customer referrals
44:30 How to think about Home2Go customers?
47:06 Goodbye
47:45 Disclaimer
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