Can HomeToGo win in booking & SaaS, Steffen Schneider?

I am pleased to welcome CFO Steffen Schneider for a two-episode discussion of HomeToGo and the business’s growth chances.

We have discussed the following:
00:00 Intro
00:47 Introducing Steffen Schneider of HomeToGo
01:13 Reasons for considering HomeToGo in a competitive market
02:26 Customer persona A – the renter
08:06 Customer persona B – the small holiday home provider
14:35 Customer persona C – the professional rental agency
17:10 Check out GI Plus
17:50 Thoughts on volume-based models
18:50 The typical customer
22:25 Marketing efficiency
24:12 Winning in marketing
27:45 Team sizes
29:39 Conversion mistakes
31:23 Payback periods
32:20 Measuring retention
33:50 App share
35:40 App traffic
37:20 Guest relations
39:44 Testing customer referrals
44:30 How to think about Home2Go customers?
47:06 Goodbye
47:45 Disclaimer

Join Good Investing Plus
➕ Apply here to Plus: https://good-investing.net/plus/

Our newsletter
📧 Subscribe to our newsletter: https://www.good-investing.net/contact/good-investing-center-newsletter-subscription/

Helpful tools for investors
📈 Stratosphere – beautiful stock analysis tool* – https://stratosphere.io/?lmref=bJ0jjw
📶 TIKR – great data tool *: https://tikr.com/goodinvesting/
💱 Wise – our recommended savings account *: https://good-investing.net/wise/

Transparency
Good Investing Talks is a video & audio production of Good Investing, a brand of Good Investing UG. The editorial responsibility of these broadcasts lies solely with Good Investing UG. In the run-up to the recording, the guests refrain from co-determination of content or editorial influence and pay a cost contribution for the organization and production of the video & audio and transcript formats.
📃 Disclaimer: https://good-investing.net/imprint/disclaimer/

Affiliate Link = *

Written by:

89 Posts

Tilman is a very enthusiastic, long-term investor. Over the last years he has taught himself important investing concepts autodidactically. He tries to combine a positive climate and environmental impact with his investments.
View All Posts
Follow Me :